The U.S. wine market is substantial, with sales in 2016 reaching $34.1 billion. Historically, these dollars would all have gone toward wine in bottles. But recently, entrepreneurs have been capitalizing on a new, growing trend—wine in a can—with sales steadily growing. Additionally, men are expected to find wine in a can more appealing. Below is an excerpt, with a link to the complete article.
Start-up wants you to drink wine from a can
This start-up is chucking the bottle and trying to get Americans to pick up a four-pack – of wine.
“We know that traditionally women in the U.S. are the target consumer for wine, [but] we think that young men are a really overlooked segment,” says Alexis Beechen, the co-founder and CEO of The Drop Wine. “So we’re creating a brand that works for both men and women.”
The Drop Wine sells three different varieties of wine in four-pack cans: Cali Rose (11 percent alcohol by volume), Cali White (12 percent ABV) and Cali Red (13 percent ABV). A four-pack retails for $19.99 on the company’s website.