The U.S. wine industry continues to experience a meteoric rise in direct-to-consumer sales, with Oregon wineries seeing the sharpest increase of all in 2017. That’s according to an annual report by Wines & Vines magazine and Sovos, a company that makes tax compliance and regulatory reporting software. Together, they have tracked growth in the direct-to-consumer channel since 2010.

Oregon wineries see surge in direct-to-consumer sales

Direct-to-consumer wine sales rose 31 percent for Oregon wineries in 2017, which led all regions in the country.

February 1, 2018 By George Plaven

The U.S. wine industry continues to experience a meteoric rise in direct-to-consumer sales, with Oregon wineries seeing the sharpest increase of all in 2017.

That’s according to an annual report by Wines & Vines magazine and Sovos, a company that makes tax compliance and regulatory reporting software. Together, they have tracked growth in the direct-to-consumer channel since 2010.

Wineries shipped more than 5.78 million cases direct-to-consumer in 2017, valued at $2.69 billion. Both figures show roughly 15 percent annual growth in the sector, outpacing the six-year average of 11 and 12 percent, respectively.

Oregon led all wine-producing regions with a 31 percent gain in direct-to-consumer sales, followed by Washington at 26 percent and Sonoma County, California at 25 percent. Napa County, Calif., remained the leader both in volume and value of direct-to-consumer sales, even after the devastating wildfires that struck the region during harvest in October — the busiest time for tourists.
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